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The cast and crew
behind new film "Janaan" are hoping to showcase the positive side of
Pakistan as they look to bolster international investment and interest
in the country's small movie industry.
In
comparison to Hollywood and Bollywood, the Pakistani industry is still
in its infancy. Films are made with much smaller budgets and are not
often premiered widely around the globe.
"Janaan",
a romantic comedy released over the Muslim festival of Eid al-Adha, is
hoping to help change that. It has already made it to No.8 in the UK Box
Office Top Ten, and it has been released in 17 different countries.
"The
revival is still very, very new. I think it's going to take time to
develop. But just the fact that here we are, competing at an
international level, with Bollywood and Hollywood films, even in
Pakistan, I think it's very refreshing," the film's lead actor Bilal
Ashraf told Reuters.
Ashraf
said that more people needed to be educated about the Pakistani film
industry and that wider support, as well as advances in technology and
special effects, would help it develop.
The
filmmakers behind "Janaan" are a young group who want to take a
positive look at their country. While the film tackles serious issues
including child molestation and adoption, it also shows the rich
cultural side of the country’s ethnic Pashtun tribe.
Shot
in Swat Valley, the same area where Nobel laureate Malala Yousafzai
survived an assassination attempt by the Taliban, the film captures some
of the region’s breathtaking scenery. Ashraf and fellow cast members
Ali Rehman Khan and Armeena Rana Khan said they’d felt safe while
shooting in the area and that security had improved.
“The
main purpose behind Janaan was to put a light on the good things of
Pakistan, globally, rather than just, you know, showing the negative
things,” said Hareem Farooq, a Pakistani actress who is also one of the
producers behind the film.
The Iqra University is a private university primarily located in Defence residential area of Karachi, Sindh, Pakistan. The university has additional campuses in other parts of the city as well as in other cities, Islamabad and Peshawar.
Address: North Nazimabad Campus: F-110,, Allama Rasheed Turabi Rd, Karachi
The Institute of Business Administration is a prominent university in Karachi, Pakistan. Established in 1955 in collaboration with the Wharton School, it was the first business school in Asia set up on the US-MBA model.
Dean of the Institute of Business Administration, Karachi
Ishrat Husain is a Pakistani banker and economist, who was the Dean and Director of the Institute of Business Administration, Karachi from 2008 to 2016.
